With the onset of World Cup fever, many companies have jumped at new money-making opportunities.
Big screen and plasma TVs sold like hot cakes.
The pizza boys have a whole new menu of pizzas in the colours of the competing teams.
F&B guys – needless to say – they are always geared for biggies like this.
I thought the VCD sellers are the cleverest yet. In anticipation of declined sales during the World Cup, they have formed a partnership with the bookies and the loan sharks. The former finance the loan sharks, who in turn extend loans via the bookies easily available to the football gamblers. Take about diversification and synergies. Hats off to them.
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